Cat Tien – a commerce and services center

Although resort tourism is strongly developed, Quy Nhon still lacks fashionable shopping centers, lively entertainment spots and venues for enjoying luxury services.

Against this backdrop, the strategy of planning Cat Tien as a new development pole focused on commerce – services – tourism is the solution that creates balance for Quy Nhon on its journey to becoming a leading destination in Asia.

Quy Nhon establishes its brand on the tourism – resort map

With a series of famous scenic spots such as Eo Gio – Ky Co, Hon Kho island, Cu Lao Xanh island, Hoang Hau beach and Cat Tien – Trung Luong beach, Quy Nhon has always affirmed a firm position, with tourism in the top 11 nationwide and an economy among the top of the Central region.

Quy Nhon tourism is strongly developed along the seafront from Ghenh Rang ward to Nhon Hoi economic zone, with many 4–5-star projects that are purely for accommodation and resorts. Meanwhile, the services – commerce sector, which Quy Nhon identifies as 1 of its 3 key pillars, has not been invested in.

However, because Quy Nhon grew from an old city before 1975, land in the central area has run out, the urban look is old, and room for tourism development is limited. This creates a need to look to new land to complete the missing commercial service piece.

Cat Tien – from a high-end commerce and services center to a tourism “hub”

Recently, Binh Dinh province announced the plan for the new Cat Tien urban area as the province’s new economic focal point accompanying Quy Nhon. In particular, Cat Tien will focus on developing services – commerce – tourism, which is exactly what Quy Nhon lacks.

This is an optimal strategy because Cat Tien guards the entrance to Nhon Hoi economic zone, only 20 km from the airport. In addition, Cat Tien already has a bustling residential area with a lively strip of 4–5-star resorts, the Vinh Hoi golf course and more, creating large demand and a foundation for strong commercial service development.

Imperial Oasis Quy Nhon becomes the region-wide commerce and services “hub”

As the heart of commerce – services – entertainment takes shape, Cat Tien also opens a new future for the night economy – the service segment that contributes the most revenue to the tourism industry. It thus becomes a must-see focal point for visitors who set foot in the coastal city.

The city that never sleeps, a driving force for the Quy Nhon – Cat Tien pair

Interestingly, among the world’s top 10 cities attracting the most visitors, all of which strongly develop the night economy, such as Pattaya, New York, Macau and London, the night economy accounts for up to 70% of revenue. Mr. Nguyen Quoc Ky, General Director of Vietravel, said that the night economy, if well exploited, can raise tourism revenue 2–3 times.

Imperial Oasis opens a new era for Quy Nhon’s night economy

As the heart of commerce and services, Cat Tien does not miss the night-economy opportunity through its flagship projects. Leading the way is Lac Viet Group’s Imperial Oasis Quy Nhon, covering 8.9 ha. This is a complex focused in depth on developing a high-end commerce and services strip and nighttime entertainment areas in Binh Dinh.

Its location right on the frontage of National Highway 19B, only 3 minutes from the chain of beach resorts, lets the complex fully leverage its commerce and services advantage, serving the existing resort tourism strip when part of it begins operating early in 2024.

Unlike ordinary pedestrian streets, night markets or shopping centers, Imperial Oasis Quy Nhon builds an amenity ecosystem for a properly formed “city that never sleeps” by focusing on just 3 product lines – Shophouse, Shoptel and Boutique Hotel – ready to serve 24/7 and unlock the night economy for Quy Nhon’s tourism. It also emphasizes cultural activities, festivals and community life.

Glocal architecture (combining elegant European style with a local touch) creates high-end shopping streets that suit the tastes of upscale and international visitors. In particular, the planning of themed streets – East Street and West Street – is a novel strategy that creates great appeal. East Street focuses on a chain of festival – culture – cuisine activities, while West Street has chains of fashionable shopping stores, distinctive art exhibitions and luxury entertainment areas. If daytime is for indoor shopping, at night the place lights up and buzzes with outdoor fun.

The closed commercial chain is complemented by 7 million-dollar wonders that make a new icon spurring endless exploration. This is the perfect missing piece that helps Binh Dinh fully tap huge opportunities day and night and strengthen its competitiveness as it rises to become a leading destination in Asia.

Imperial Oasis Quy Nhon Project

Location: Cat Tien Urban Area, Phu Cat district, Binh Dinh.

Investor: Lac Viet Group

Hotline: 076 259 2468

Website: http://imperialoasis.vn

Project information: Residential and commercial-service land lot 04 in the Cat Tien Gateway Urban Area, Nhon Hoi Economic Zone.

Anh Duong

Link: http://nhipsongkinhte.toquoc.vn/cat-tien-trai-tim-thuong-mai-dich-vu-cao-cap-dong-hanh-cung-quy-nhon-20230703154745549.htm