Lac Viet Group and Accor, a world-leading hotel management and operating company, announce a strategic partnership

(Construction) – On 02/11/2023 in Hanoi, the signing ceremony of the cooperation agreement between Lac Viet Group and Accor, a world-leading hotel management and operating company, was officially held at Grand Mercure Hanoi.

Mr. Tong Duc Hieu – Chairman of the Board of Lac Viet Group (left) and Mr. Andrew Langdon – Senior Vice President Development, Asia (right) at the cooperation signing ceremony.

Under the agreement, Accor will manage and operate 2 hotel blocks with 439 hotel rooms at the Imperial Oasis Quy Nhon project (Phu Cat district, Binh Dinh province) under two renowned brands, ibis Styles and Mercure. The two hotels are expected to open in June and December 2027 respectively.

Lac Viet Group was established in 2000 and operates in 3 sectors: Mining, Finance and Real Estate. In real estate investment and development, the company has implemented and is implementing many projects across provinces and cities such as Hanoi, Ho Chi Minh City and Binh Dinh. In each project, Lac Viet Group always strives to deliver works with distinctive character that create value for customers who need homes to live in and for investors. Among them, the Imperial Oasis Quy Nhon project is the most special and important one, at the gateway of the Nhon Hoi economic zone, Quy Nhon, Binh Dinh.

Meanwhile, Accor is a world-leading hotel management and operating company, owning more than 40 valuable global brands such as Sofitel, Novotel, Mercure, Pullman and ibis Styles… The group operates more than 5,500 hotels in 110 countries, including Vietnam. The Mercure brand was launched in Asia-Pacific 20 years ago and today has more than 943 hotels rich in local traditional culture, with inspiring cuisine and art. For the ibis Styles brand, creative design and lively spaces deliver simple, fashionable hotel service at an affordable price for every guest.

The strategic partnership with the Mercure and ibis Styles brands marks an important milestone in the goal of delivering a world-class living experience at the Imperial Oasis Quy Nhon project.

The strategic partnership with the Mercure and ibis Styles brands marks an important milestone in the goal of delivering a world-class living experience at the Imperial Oasis Quy Nhon project.

The presence of the two brands, Mercure and ibis Styles, at Imperial Oasis Quy Nhon promises to bring diverse experiences to customers and investors, who can enjoy a distinctive “all-in-one” ecosystem with a local character while experiencing the global service standards of international hotel brands. In this way, Imperial Oasis Quy Nhon will help raise the quality of accommodation in the coastal city of Quy Nhon, Binh Dinh.

Mr. Tong Duc Hieu – Chairman of the Board of Lac Viet Group said that Imperial Oasis Quy Nhon is built to become a new destination at the gateway of the dynamic coastal city of Quy Nhon, helping to affirm the position of Binh Dinh and Vietnam tourism on the regional and global tourism map. The project is also a product of great dedication: Lac Viet’s research and development team has spent a great deal of time and effort to bring to market a product that meets customers’ needs with the highest quality, offering a new living space for residents and high value for investors.

Mr. Tong Duc Hieu – Chairman of the Board of Lac Viet Group speaks at the cooperation agreement signing ceremony.

“Besides location, amenities and the investor’s reputation, we see service management and operation capability as an important criterion that helps a high-end real estate project attract visitors to stay longer, while also increasing the value of the product.

With Accor’s experience serving thousands of hotels around the world, we chose to cooperate and are confident that Imperial Oasis Quy Nhon will be a work with its own distinctive mark, not only with a unique artistic architecture, but also standing out by fully meeting amenity needs and ensuring one of the most luxurious resort spaces for customers. This also helps Imperial Oasis Quy Nhon and Lac Viet Group strengthen their competitiveness. At the same time, it pioneers in meeting the growing demands of the market, delivering a perfect all-inclusive service and contributing to the momentum for a strong recovery and development of tourism in Binh Dinh in particular and Vietnam in general,” Mr. Tong Duc Hieu shared.

Rendering of the hotels under the Mercure and ibis Styles brands to be built at the Imperial Oasis Quy Nhon project.

The Imperial Oasis Quy Nhon project is located in Cat Tien Urban Area, Phu Cat district, Binh Dinh province, covering 8.94 ha with a total investment of more than VND 2,300 billion, offering multi-purpose townhouse products and an international-standard hotel block.

On 18 July 2023, the project was honored to receive the “National Urban Planning Gold Award” voted by the Vietnam Urban Planning and Development Association. The project is planned and developed in the Glocal design style (a blend of the essence of contemporary architecture and Eastern culture), with 7 outstanding and unique highlights such as: the East – West pedestrian street, the viewing tower, the Perrot clock tower, the rooftop running track, the coral torch, the glasshouse entrance and the pedestrian bridge.

Imperial Oasis Quy Nhon broke ground on 2/8/2023. The first products are expected to be topped out on 21/11/2023. Renowned partners accompanying the project: project development – Ha Thanh Real Estate Finance JSC; design consultants – R&D Consultants, Inno JCS; urban management and operation – CBRE Vietnam; general contractor – Phuc Hung Holdings JCS; supervision consultant – Beacons Vietnam; guarantee bank – TPBank…

ACCORDING TO CONSTRUCTION NEWSPAPER.