Imperial Oasis Quy Nhon is specially planned for high-end commerce and services at the core of Cat Tien, the companion city, and is forecast to “redraw” the coastal city’s tourism map, as visitors to Quy Nhon can now experience shopping – accommodation – entertainment – resort stays all within “a single step”.
A New Commerce and Services Core
According to Mr. Ngo Hoang Nam, Chairman of the People’s Committee of Quy Nhon City: the city is determined to focus on developing tourism, industry – seaports, and commerce and services. It strives to become the leading province in the Central region in economic growth by 2025. Looking at the overall picture of Quy Nhon, pillars such as industry – seaports are making great strides and tourism is also growing rapidly, but commerce and services, which bring enormous revenue, have been “left open”.
Binh Dinh is among the top 11 provinces and cities in the country by visitor numbers and tourism revenue. The goal for 2025 is to attract 8 million visits, affirming its position as a new destination of Asia. However, statistics from the Binh Dinh Department of Tourism show that the province currently has more than 400 accommodation establishments and 38 projects under way, but mainly accommodation and resorts; no high-end commercial service area has yet been built.
To restore balance, in May 2023 Binh Dinh announced the plan for the 1,800 ha Cat Tien area, which will focus on commerce, services and tourism, serving as the companion city to Quy Nhon City. This is an optimal strategy that helps Quy Nhon fill the missing commercial service piece.
One of the projects forecast to accelerate Cat Tien and successfully fulfill the role of a new development pole is Imperial Oasis Quy Nhon, invested by Lac Viet Group. Unlike resort-oriented projects, Imperial Oasis Quy Nhon is developed under a specialized model of high-end commerce, services and entertainment, closely following the planning orientation of the new Cat Tien urban area.
Surrounded by 4–5-star resorts that are already operating effectively and famous tourist attractions, Imperial Oasis Quy Nhon, planned in depth for commerce and services, will soon fill the area’s shortage. Imperial Oasis Quy Nhon has a total area of 8.9 ha – an ideal size to develop a commerce and services area with depth, creating a bustling specialized urban area that can be put into operation quickly.
Imperial Oasis Quy Nhon also has a valuable advantage in being located right on the frontage of arterial boulevard 19B – the only gateway connecting Quy Nhon through Nhon Hoi Economic Zone to Phu Cat Airport – 20 minutes from the airport and next to the 5 ha festival roundabout planned as the province’s festival and event center. From here it takes only 3 minutes to reach the beaches, 5–10 minutes to golf courses, the Ky Co – Eo Gio check-in spots and a series of 4–5-star resorts, and about 20 minutes to connect to the city center.
Expected to partially begin operating in 2024, Imperial Oasis Quy Nhon will be one of Binh Dinh’s first high-end commerce, services and entertainment complexes, serving the whole bustling coastal tourism strip and ready to provide services for 8 million visitors in 2025, combined with demand from 1.5 million residents of Binh Dinh and neighboring areas.
“Redrawing” the Tourism Map of the Coastal City
It is easy to see that destinations combining shopping and entertainment often shift visitors’ tourism flows. In Phu Quoc, for example, visitors used to concentrate mainly in Duong Dong town, but once Grand World – a commerce, service and entertainment complex with a chain of retail businesses – began operating, it welcomed 75% of the Pearl Island’s visitors.
The emergence of new destinations like Imperial Oasis Quy Nhon, accompanying the city in its early growth stage, not only plays an important role in forming new icons and elevating the local tourism economy but also makes good use of the first-mover advantage to generate outstanding profits. Following the New Integrated Destination model, Imperial Oasis Quy Nhon has carried out master planning well to create an in-depth commerce and services core built on 4 highlights:
First, unlocking the 24/7 economy with entertainment, festivals, and bustling business streets that come alive at night, built around 3 product types: Shophouse, Shop-tel and Boutique hotel.
Second, a strategy of building themed streets with East Street focused on a chain of festival – cultural – culinary activities and West Street with a chain of fashionable shopping stores, distinctive art exhibitions and luxury entertainment areas.
Third, endless experiences with 7 unique wonders of prosperity, creating internal highlight cores that become places to check in, enjoy the scenery, relax, exercise and keep exploring.
Fourth, elevating the area’s standing and changing its look with distinctive Glocal architecture. This is a harmonious blend of elegant, sophisticated European style (Global) with a moderate touch of local character (Local), under the pen of chief architect Hoang Huu Phe – PhD in urban planning, London, 1998 – together with his talented team and renowned global partners.
These four important highlights turn Imperial Oasis Quy Nhon into a “magnet” for visitors and reshape Quy Nhon’s tourism map by creating a new center alongside the existing city center and the Trung Luong – Cat Tien coastal resort strip.
Imperial Oasis Quy Nhon Project
- Location: Cat Tien Urban Area, Phu Cat district, Binh Dinh.
- Investor: Lac Viet Group
- Hotline: 076 259 2468
- Website: https://lacvietcorp.com.vn
